Leach product wows high street shoppers
Graphic display manufacturer Leach Impact has created a new ultra-illuminated product designed to catch the eye of shoppers and introduce a wow-factor to the retail environment.
Friday, 07 Dec 2018 12:20 GMT
The Lightwall puts a positive focus on sustainability and minimises post-trade show waste
The product, named Vision Lightwall, was launched following 12 months of in-house development.
With online shopping reducing the amount of foot traffic on our high streets, retailers are constantly having to come up with new and innovative ways to attract the attention of passers-by.
Available in three key formats, the design offers a solution to this problem. Integrating ultra-bright LED illumination with large-format HD-quality graphics, it is designed to capture the attention of shoppers on the often-challenging high street.
The self-assembly, lightweight pop-up represents a more modern and impactful alternative to simple pull-up graphics. With options up to 2m tall x 3m wide, the freestanding Lightwall is intended to provide brands with maximum exposure in small spaces.
A series of add-ons can be incorporated into the system for added impact, with options including in-built TVs, hanging profiles, and the merchandising capabilities of Leach’s product Wall Lite.
We recognise the challenges being experienced on the high street, but this is exactly why our innovation team is here – to anticipate and address these challenges head on, with industry input. ”
Commenting on the team’s motivation to tackle the difficulties faced by high street retailers, Leach’s head of innovation, Mike Wilshaw says: “We recognise the challenges being experienced on the high street, but this is exactly why our innovation team is here – to anticipate and address these challenges head on, with industry input. We therefore collaborated with retailers of all shapes and sizes to create Lightwall, and we are extremely excited about its potential.”
Brands are often accepting of single-use, lacklustre displays. But given the level of design, print and manufacturing advancements within the display sector, Leach Impact argues it is possible to do so much more.
The Lightwall accommodates interchangeable fabric graphics which means it can be used for one event after another. Putting positive focus on sustainability, this means that the amount of waste is minimised at trade shows and exhibitions.
Wilshaw adds: “The level of waste left behind after trade shows and conferences is staggering – this solution therefore addresses the reuse problem whilst maximising client’s return on investment.”
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