Signs light up European Championships
With the European Championships dominating the BBC schedules it is hard not to be impressed by the competitors, the drama, the huge crowds and the backdrops of Glasgow and Berlin.
Monday, 13 Aug 2018 10:31 GMT
ADI has designed and installed large video screens at the European Championships
Another impressive part of the backdrop are the large video screens provided by the Preston-based video screen outfit ADI.
ADI has designed and installed custom modular projects including the indoor arena SSE Hydro (named after Scottish & Southern Energy subsidiary Scottish Hydro). The installation features a gigantic 225m screen in 4.6mm outdoor product, delivering in excess of ten million pixels in a single display. This creates a vast digital backdrop to the gymnastics, providing image magnification and supporting the broadcast of multiple live data feeds and timings. Over at Toll Cross International Swimming Centre - which has a capacity of 5,000 spectators – the firm set up over 145m of high resolution screens, which are located around the venue, along with a 46m stretch of digiBOARD signage along the full length of the poolside to bring incredible exposure for brand partners.
ADI has designed and installed custom modular projects including the indoor arena SSE Hydro”
Nick Robinson, ADI’s director of screen rental comments: “Nine months of planning have come to fruition with diverse, tailored solutions across a variety of sports and cultural venues. We’ve been able to add value through centralised project management of the screens and HD video signal distribution across all 12 locations. Our delivery of market-exclusive mobile and modular LED provides the very best quality to enhance production values and audience experience, while creating impactful digital platforms that elevate the European Championship’s brand and all associated partners.”
The screens clearly enhance the spectator experience at the venues and create an extra dimension to the events including those of use watching on our TVs and cheering on Dina Asher-Smith in the athletics.
Have you been watching the European Championships? Who has most impressed you? Email your views to Harry - Harry@linkpublishing.co.uk or call me on 0117 9805 040. Or react to the story on Twitter and have your say.
