Roland DG to exhibit expansive range at FESPA
Roland DG has announced that it will throw everything at FESPA in May, showcasing its print and cut, UV LED, and dye-sublimation solutions on its 2018 stand. The move demonstrates Roland’s commitment to staying competitive in a busy market.
Tuesday, 13 Mar 2018 15:33 GMT
The Truevis SG-540/300 printer/cutter will also be on Roland DG’s stand, which will be in hall 2.2, on stand B20 at FESPA
As FESPA Global Print Expo has a particular focus on fashion, Roland DG has also incorporated printers that can work with shorter runs and is also perfect for personalization—an in-demand quality. Sports apparel is also an interest for printers, as it becomes more popular with customers, and the Texart’s ability to work with fluorescent inks is perfect for producing running, cycling, and work out gear. For short-run requirements, Roland will be exhibiting the Texart-640, a dye-sublimation transfer printer.
Not only is the Texart-540 equipped to deal with short runs and fabric-based products, but can also be used for polyester banners and flags, curtains, soft signs, and other interior décor—an expanding market for both sign-makers and printers.
Gillian Montanaro, head of marketing at Roland DG EMEA, explains: “Our main theme for FESPA will be, ‘What matters to you, inspires what we do’. This underpins our ongoing customer commitment and dedication. Our local teams work very closely together with customers and partners, to drive our technology developments and product offering.
“Our main theme for FESPA will be, ‘What matters to you, inspires what we do’”
“We want to acknowledge and reward them at FESPA for their loyalty and to inspire and inform those who are currently unfamiliar with our technology as to its incredible potential.”
Montanaro has also highlighted the changing market for cutting equipment, and Roland DG will also showcase its range of vinyl cutters, including the GR-640/40/420 which was recently added to the Camm-1 series. Montanaro continues: “The cutting industry has become increasingly diverse. In addition to sign-making, cutting now includes the production of window and vehicle graphics, window tinting and car protection film for automotive restyling, personalised apparel, labels and decals, packaging prototypes, paint/sandblast stencils, and more.
“The breadth of applications demands the ability to handle a wide range of materials of varying thicknesses, such as window tint, reflective film, heat transfer materials including flock and glitter, cardboard, and sandblast mask. The GR series makes all this possible.”
Roland DG will exhibit the Texart-540 with the aim of appealing to those in the textiles, fashion, and sports apparel markets
Roland DG’s current flagship series, the Truevis VG-640/540 and SG-540/300 will also be on the stand, demonstrating newly-developed Roland DG Flexfire print heads. The award-winning Soljet EJ-640 eco-solvent printer will also make an appearance.
Gregory Bilsen, who was recently made Roland DG EMEA president, adds: “The past few years Roland DG has introduced quite a number of innovative solutions to the market. We are very pleased this now crystallises at FESPA into an amazingly broad and versatile product offering, fitting every possible need and application.
“Our motivated European team will substantiate the theme, ‘What matters to you, inspires what we do’, reflecting the Roland values of respect and partnership. We all very much look forward to welcoming existing and new customers and partners to our booth.”
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