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Alphagraphics introduces Acuity to Irish market

Irish print and signage consumables supplier, Alphagraphics has made a move into the wide-format market, a decision that the firm has called a ‘natural progression’.

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Alphagraphics will offer the Fujifilm Acuity range to its customers, following a move into the wide-format market

To diversify into the wide-format market, Alphagraphics has introduced the Fujifilm Acuity LED UV range to the Irish market. Over the last three decades, Alphagraphics has developed and expanded, continuously working towards this move into the wide-format consumables market. The company has even invested in its own model to provide demonstrations to potential customers.

Managing director, Wesley Moody, says: “This is an exciting time for us. We have been marketing Fujifilm’s pre-press hardware for a long time, so in today’s market moving into the wide-format arena is a natural progression for us and has created a lot of interest amongst our customers.”

The versatility it can offer from high-end prototypes in the carton printing sector to innovative designs on rigid display materials is something that will appeal to our diverse client base

Celebrating its 30th anniversary, Alphagraphics held an open day where it launched the Acuity range. Nigel Briggs, national sales manager at Fujifilm UK, comments: “Following on from its very successful open day in September, we are working with Alphagraphics to promote the whole of the Fujifilm Acuity range across Ireland.

“Alphagraphics has the perfect environment for demonstrations and trained staff to advise on the many diverse applications these devices can produce—all of course backed up with Fujifilm’s experience and support.”

Alphagraphic’s showroom in Belfast is now home to the Acuity LED 1600 II to offer in-house demonstrations to customers

In terms of selling the Acuity range to customers, Alphagraphics are positive, as the series of printers offers great value for money. “We are all about adding value where possible, and the Accuity LED 1600 II certainly delivers on that front,” says Patrick Sherry, sales manager, before adding: “The versatility it can offer from high-end prototypes in the carton printing sector to innovative designs on rigid display materials is something that will appeal to our diverse client base.”

Moody adds: “Our close working relationship with our suppliers has always been important to us, so we see this very much as a partnership with Fujifilm, who has been instrumental in our move in this direction. The Acuity range presents options for a wide variety of applications and we see our current markets as only part of the picture and hope to bring the models to a wider audience.”



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