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Dispute erupts over Hexis’ film life-span

A Devon-based vehicle graphics firm is in dispute with the vinyl film manufacturer and distributor Hexis of France and their UK distributor centre in Lichfield, trading as Hexis UK. The problem, say Hippy Motors, is a film sold by Hexis that did not live up to its stated life span in Hexis’ promotional material of eight to ten years, but instead fades and cracks after 18 months.

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This picture sent in by Hippy Motor’s customers show the degradation of S5ELEB Electric Blue Gloss within two years when compared to the original colour below

Matt Whittaker of Hippy Motors says: “I first became aware of a problem when I saw a customer’s van last year at our customers gathering in the Hippy Motors Convoy. Although I was suspicious, I did not pursue this (regretfully). This year three more customers have told us they have faded and cracked decals from us on their wagons, which are no more than two years old, and sent us pictures.”

Whittaker took up the matter with Hexis, as he believes the product was not all that it was claimed in their promotional material. At first he says Hexis rebuffed his complaints, but have since conceded ground and stated they will provide him with compensation, in particular over the product Suptac S5000 High Performance Polymeric Vinyl, Electric Blue Gloss S5ELEB. Together with films such as Nordic Blue S5NORB and Gold S5871B, it only has an actual life-span of one to two years stated on the technical data sheets.


The original colour of Electric Blue Gloss S5ELEB. Compared to the pictures above and below. It shows the extent of its degradation within two years. Although the stated life-span of this specific film in the Suptac S5000 range on the technical data sheets is one to two years, until recently this range was was widely billed as having eight to ten years life-span in Hexis promotional literature without reference to this variation

 The key issue for Whittaker is that, prior to his complaint, this range was billed in all Hexis’ promotional material and on its website as having durability of eight to ten years. And that this was the information reinforced by Hexis’ customer service team. Following the complaint this product is now described as having ‘durability up to ten years depending on colour (see the Technical Data Sheet)’.


“We approached Hexis on May 18th to inform them their eight to ten-year grade vinyl is fading within one to two years, and was therefore not fit for purpose. The sales team firstly told us this is not possible as it should be good for eight to ten years and were clearly not aware that it could be the case,” says Whittaker.

See picture caption above

Whittaker has also commented on a letter sent to him by the managing director of Hexis UK, Scott Wilkins. In the letter, Wilkins sets out that Hexis has moved to rectify the issue he raises, gives the background leading to the issue, and explains that the limitations of certain films have always been stated in the firm’s small print.

 
“I also wish to clarify an error in the letter from Scott in his letter of 4th July,” says Whittaker, who adds: “In it he suggests the problem was Hexis selling vinyl not performing as the data sheets suggest. That is not, and never will be, my problem. The problem is that all promotional matter only ever states the material is eight to ten year. In all the printed information no suggestions are even hinted at that data sheets need to be studied to get the expected life span of the material being in the worst case only one year.
“Since I raised this issue with Hexis changes have indeed been made to the Hexis website informing customers to study the data sheets (now freely available) and I welcome that action. As stated in previous correspondence from Hexis they are not able to update printed promotional material quickly and I understand that problem.”

Whittaker adds: “This is a problem that may have an enormous effect on my small company. Hippy Motors is just my wife and I. Our business feeds and clothes us and our children, it keeps my house going.”


The results of Hippy Motors’ own testing of Hexis Gold S5871B that was put outside on March 2015 and is now showing signs of degradation


In communications to Hippy Motors, Hexis UK has apologised to Whittaker and say they wish to help and understand the problem that the issue has caused him. Wilkins continues in his letter: “We are now fully aware of your situation and would like to try and help and support you.”

Hippy Motors says although a formal offer of compensation has been made, it has yet to be resolved. SignLink has contacted Hexis UK for a statement in regards to the dispute, but at the time of publication no reply was received.
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Tuesday, 02 Aug 2016 16:38 GMT
User since 31/05/2013

Sad state of affairs and let's hope Hexis compensate this sign maker in full as it looks like they should. I have had the odd problem with Avery films but that has always been rectified with new film and compensation including consequential losses which seems fair to me. What we also should be looking at is the terminology for film we use in the industry, I am tired of the incorrect terminology as used in this story, 'eight to ten years' it has to be one or the other! When I compete against other sign makers and I may be dearer, we make sure the client knows that our Avery 700 series is 7 years for colours, and they will say it's the same as the cheaper price they got being for 5-7 year film. Really, those ranges are 3 years for metallics, 5 years for colours, 7 years for black and white, so if we want to carry the 'to' warranty message in full it should then be described as a 3 to 5 to 7 year film, which makes as much sense as 5 to 7 year, or 8 to 10 years, it's nonsense. I would love to see films described correctly, if a range has 5 year life on colours, call it a 5 year colour range, if it has 7 year life on colours, call it a 7 year film for colours, one of those or something to describe the film accurately. The range we use is 5 years for metallic, 7 years for colours, 8 years for black and white, is that a 7 year film, 7 to 8 year film, 8 year film, 5 to 7 to 8 year film????? Our 7 year film gives the client 40% extra warranty over the 5 year film they have had described to them as being essentially a 7 year film when it is not. Even a lot of sign makers don't know that is what the terminology actually means, who does check the data sheets to know any different. So can we please stop referring to 5 year coloured films as 5 to 7 year films because that is not what they are, it could actually be called misrepresentation and I don't know what it has been allowed to go on for so long in this trade, you couldn't get away with it with anything else consumer related, 'what the warranty on this washing machine' 'oh it's 5-7 years' so why with films?