Digital signage takes a charitable step forward
The TOMS shoes charitable campaign, #WithoutShoes, which was set up to donate as many as a million pairs of shoes to disadvantaged children, is drawing to a close. This year, digital signage played an important part in raising awareness for the initiative.
Thursday, 21 May 2015 17:12 GMT
TOMS shoes partnered up with Clear Channel in the US to promote its #WithoutShoes charity campaign
This year’s campaign marked the eighth year that the shoe firm has held its ‘One Day Without Shoes’ enterprise, in which the company spreads the message of how life-changing something as simple a pair of shoes can be to a child in need.
Clear Channel Outdoor Americas has put digital billboards across The USA to advertise the fact it has been donating a pair of shoes for every Instagram photo of bare feet accompanied by the hashtag #WithoutShoes.
Clear Channel Outdoor Americas is proud to leverage our digital out-of-home network in partnership with TOMS to support respected charitable organizations around the world as they help children”
Jason King, vice president of corporate communications at Clear Channel Outdoor Americas, says: "Clear Channel Outdoor Americas is proud to leverage our digital out-of-home network in partnership with TOMS to support respected charitable organizations around the world as they help children.”
Clear Channel’s UK operation was recently in the media for a vastly different reason when a woman was crushed under a newly installed billboard owned by the digital signage specialist. An investigation launched by the firm is believed to be ongoing.
If you have an interesting story or a view on this news, then please e-mail
news@signlink.co.uk
Follow Karis on:
