Hollywood Monster backs Olympic cyclists
Birmingham-based signs and graphics firm Hollywood Monster has agreed a deal to sponsor Matrix Fitness, the UK cycling team that features Olympians Laura Trott and Elinor Barker.
Friday, 19 Dec 2014 13:47 GMT
Lucy Shaw is regarded as one of the hottest new talents in UK cycling
Trott is a double Olympic gold medallist having topped the podium two times at the London 2012 Games, while Barker has twice won the World Championships and European Championships in the Team Pursuit category.
The deal will also see Hollywood support rising star Lucy Shaw, who hails from nearby Solihull.
Hollywood’s backing will see Shaw become an ‘academy rider’ and feature for the team in some of the most high profile events in the UK.
Shaw will also benefit from high altitude and overseas training, as well as other support from the Matrix Fitness team.
Hollywood Monster is committed to women’s sport and this partnership complements our on-going support for top women’s football team, Birmingham City Ladies”
Tim Andrews, Hollywood Monster’s managing director, comments: “We are delighted to be able to support a wonderful team such as Matrix Fitness and we hope that Lucy goes on to become a cycling star for Great Britain.
“She’s an amazing talent and a local girl so we will watch her progress with great interest and will cheer her on all the way.
“Hollywood Monster is committed to women’s sport and this partnership complements our on-going support for top women’s football team, Birmingham City Ladies.”
