Amscreen joins search for bone marrow donor
Digital signage giant Amscreen is to support a special charity campaign to attempt to find a ‘perfect match’ stem cell donor Nikki Braterman, who was diagnosed with acute myeloid leukaemia last December
Wednesday, 24 Sep 2014 11:52 GMT
Mom-of-two Nikki Braterman was diagnosed with acute myeloid leukaemia last December
The mother-of-two’s only chance of survival hinges on having a bone marrow transplant, which is complicated due to her diverse ethnic background.
In an effort to find a match, Nikki has launched a worldwide appeal to find people sharing her ethnicity of Anglo-Burmese and Irish, or people with South Asian heritage.
The campaign has already attracted the support of a number of celebrities including golfer Justin Rose, television star Matt Lucas and Lord Alan Sugar, chairman of Amscreen.
To further support the cause, Amscreen will screen a plea on more than 2,000 screens across the UK in the hope of finding a donor.
We are able to reach a large audience, so hopefully we can spread awareness and encourage people to further spread the word and come forward”
“In bone marrow transplants, ethnicity really matters, so if you are reading this story and think you may be able to help then please, please get in touch, you might just be able to save my life,” Nikki says.
Simon Sugar, chief executive officer of Amscreen and son of Lord Sugar, adds: “Nikki's situation is a unique one and we want to help her find the match she needs.
“We are able to reach a large audience, so hopefully we can spread awareness and encourage people to further spread the word and come forward.”
To find out more about Nikki's campaign and to see if you could be a match, visit perfecttenmatch.co.uk
