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DSE 2020 to ‘Keep Calm and Carry On’

The Digital Signage Expo (DSE) 2020, which is set to take place at the end of this month, is to go ahead as planned, despite the escalating coronavirus outbreak.

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Organisers of DSE 2020 want to reassure visitors and exhibitors

Organisers of the event, which is to be held in Las Vegas, have issued a statement to address “recent concerns” surrounding the virus and its impact on the show.

The statement says: “The greater majority of DSE’s exhibitors and attendees are based in the US. There are currently no travel restrictions within the US, or to and from most international destinations. We don’t expect that to change prior to the show dates. So, travel to and from DSE 2020 should be as convenient and safe as ever.”

According to the statement, travel restrictions to and from China and South Korea have resulted in “a select few” of its 2020 exhibitors being forced to cancel their presence. Despite this, the organisers are confident that this will not greatly impact the show with an average of less than 2% of attendees visiting from these affected areas.

There has been a great deal of speculation about the growth of the virus, but it’s just that, speculation. That’s no reason to be disarmed or uninformed, but it’s also no reason to panic

Addressing concerns raised by visitors and exhibitors alike, the statement continues: “We’d like to address the consumer media coverage surrounding all of this. Granted, we all need and want information so that we can be prepared. However, at the moment, most countries are not facing the difficulties that China is and they (we) may or may not for quite some time.

“There has been a great deal of speculation about the growth of the virus, but it’s just that, speculation. That’s no reason to be disarmed or uninformed, but it’s also no reason to panic.”

Organisers have included a table of statistics which shows China’s 78,073 confirmed cases next to USA’s 57 cases in a bid to reassure exhibitors and visitors further.

The statement concludes: “So, just as the British government advised as they were entering World War II, we think, with regard to DSE 2020, we should all “Stay Calm and Carry On”.



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