As well as its own range of films, Avery Dennison’s booth will feature products from Mactac – all designed to broaden customers’ business offerings.

Oliver Guenther, senior director, marketing and channel strategy at Avery Dennison says: “Making a real impact demands both creativity from graphics professionals and the right performance from the materials they use.

“We love hearing from our customers to make sure that our ambitious research and development program meets their needs.”

Avery Dennison will be showcasing an upgraded DOL 1400Z protective overlaminate series with improved transparency and elongation capabilities of up to 220%. Available in gloss, matt and lustre versions, the firm describes the range as ideal for vehicle wraps and demanding 3D graphics applications.

Mactac’s interior and retail application offerings will include a new JT 8300 DOT product for floor graphics. The directly printable film does not require a laminate, so it is easy for staff without experience in application to use.

As Europe’s largest speciality print exhibition for screen and digital wide-format print, textile printing and signage solutions, FESPA makes for the ideal platform for Avery Dennison and Mactac to showcase their new products.

“FESPA’s unique atmosphere brings people together and is all about sharing ideas and inspiration. It’s a highlight of the year to do some blue-sky thinking and share conversations with visitors to our booth on trends, new ideas and better materials,” adds Frédéric Noël, vice-president of Graphics Solutions Europe at Avery Dennison.

Avery Dennison and Mactac will be at stand E50, Hall B5 in Munich Messe, from May 14th – 17th, 2019.

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