Between April 2nd and 4th, Ricoh will be exhibiting a new latex printer, a new smaller UV flatbed and a new mid-range direct-to-garment printer at the event.

The firm says its presence at S&DUK is part of Ricoh’s “Ignite” strategy, which is gearing the company towards a stronger position into the display inkjet printing sector.

Simon Issacs, national sales director at Ricoh comments: “As with our hugely successful approach to the commercial print market, we’re looking to help wide-format sign and display printers to increase their margins, keep ahead of the competition, and improve customer satisfaction.

… we’re looking to help wide-format sign and display printers to increase their margins”

“Our customers tell us they value our partnership approach because we are helping them through their analogue to digital transition. They know we are there to support them all the way, beyond the technology in how they can use it to create new products and services.”

Taking advantage of the unique characteristics of UV-curable and latex printing technologies, Ricoh hopes to aid sign and display businesses to save on outsourcing.

“We’re looking forward to translating that to the Sign & Digital audience, for whom we’re sure we can make a positive difference. There are lots of opportunities out there for sign and display printers, and we believe we can help them make the most of them.”      

Ricoh will be on stand J30 at Sign and Digital UK 2019, taking place at the NEC in Birmingham.
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