Developed in partnership with Nettl,
features a fresh design, complete with live action videos that help grab visitors’ attention on the home page.
The new platform includes all of the previous drop-down menus to help visitors navigate their way around the site and easily access key information such as the expanding exhibitor list, an up-to-date floorplan, the latest news from the show, information about exhibiting, and the extensive programme of special education and entertainment features offered by the exhibition.
In addition, to coincide with the new website launch, SignLink Live has
opened registration for this year’s event, which takes place alongside sister event The Print Show at The International Centre in Telford from October 11th to 13th.
Chris Davies, event director for both events, comments: “We all know that having a strong web presence is critical for businesses of any kind.
“Our brand-new website demonstrates our commitment to professionalism and efficiency and we are absolutely delighted with the work done by the Nettl team.
“The new site features all the key information you need to know about the show and we will be adding fresh content to the platform on a regular basis, so be sure to keep checking back to see the latest from SignLink Live.
The new website embraces the latest advances in online content navigation tools
“One of my favourite features on the new website are the fantastic CGI animations clips on the home page. This is something we haven’t done before but we think they will be a hit.”
The CGI images were designed celebrated animator by Justin Dowling of JD3D – Computer Generated Imagery, and feature a series of neon lights switching on to form the SignLink Live logo.
Nettl, the main driving force behind the new site, will also exhibit at The Print Show this year for the second time, and the company serves as an example of how traditional sign and print firms can diversify outside of their usual remit into areas such as web design.
Our brand-new website demonstrates our commitment to professionalism and efficiency and we are absolutely delighted with the work done by the Nettl team”
Peter Gunning, chief executive officer of Grafenia plc, the people behind the Nettl network explains: “We’re really pleased to welcome so many new businesses to the Nettl family. We’re proud to bring so many talented and interesting characters together and to grow our businesses together.”
Nettl is a bolt-on for graphics businesses. It’s designed for printers, sign-makers, and designers who want to do more web for their clients.
Gunning continues: “We speak to potential partners all the time. We see the same common problems. Some have tried to do web in the past and got their fingers burnt. Some have hired a web developer, only to see them leave and take the knowledge with them. Others have built successful businesses, but are turning down entry-level web work because they can’t do it cost-effectively. And some have got really far on their own, but lack the skills to tackle things that clients want like inventory management, Epos integrations, or e-commerce.
"We speak to potential partners all the time. We see the same common problems. Some have tried to do web in the past and got their fingers burnt," says Peter Gunning of Grafenia
“Some people still say to us, ‘you’re a franchise aren’t you?’”, the answer is no. No we’re not. We don’t use the ‘f’ word any more. Nettl takes the best bits about being part of a branded network, without having the restrictions. Our partners can keep their identity. They get geographic exclusivity. They use our marketing to sell more web, print and display. They use our software and systems to deliver web projects more quickly. And they use our training to teach them how to do it all, with their existing team. It’s entirely up to them how much they adopt.”
Dally Purewal, from Nettl of Leeds is case in point: “Nettl transformed our business. Before Nettl, there wasn’t really a clear direction of where we were going and how we were going to evolve as a business. However, since taking on Nettl, a number of amazing things have happened.
Before Nettl, there wasn’t really a clear direction of where we were going and how we were going to evolve as a business. However, since taking on Nettl, a number of amazing things have happened”
“We have attracted new clients, a lot more are coming through referrals and as a result we have become more profitable. Our team is more confident and they’ve learnt new skills. We’re doing a lot more design work, including logos. We have found people are now coming to us at the start of their business journey rather than the end. That’s enabled us to upsell print. We believe through Nettl, the relationship with our clients is stronger. They see us as their team and tend to consult us with every idea they have to market their business.”
Operating under the innovative Grafenia umbrella, website design is one of many online-related services on offer from Nettl, alongside web development, mobile applications and online booking, but the firm is still able to offer more traditional printing services.
The company has grown to the point where there are 100 Nettl studios in the UK and plans are in place to add more to this portfolio.
The new website hosts video content to give users a quick overview of the exhibition
If you have an interesting story or a view on this news, then please e-mail
news@signlink.co.uk
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