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Roland DG announces withdrawal from Ipex 2014

Roland DG has joined the growing list of names that will be absent from Ipex 2014 after announcing its decision to withdraw from the event

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IPEX has recently announced its plans to reposition the exhibition

It is the first major standalone wide-format supplier to confirm its non-attendance, in a move that the firm says will allow it to re-focus on its sales and marketing initiatives to meet what it describes as ‘changing needs of its markets’.

Agfa, a major supplier of wide-format kit, has already confirmed its decision not to be at the Excel next year.

“We have witnessed a number of shifts in the marketing landscape over the last couple of years and, as such, we believe our customers are now best served by changing some of the ways in which we communicate with them,” explains Roland DG UK managing director, Jerry Davies.

As well as Roland DG, Ipex has additionally seen the likes of digital print giants, Kodak, Xerox and HP also pull out of the event—which is due to take place at London’s Excel centre next year.

We have witnessed a number of shifts in the marketing landscape over the last couple of years and, as such, we believe our customers are now best served by changing some of the ways in which we communicate with them

Despite the blow, IPEX director, Trevor Crawford, recently declared that the event is ‘absolutely in sync’ with what the market wants.

A new revamped programme for the event was also recently released, with IPEX 2014 being billed as ‘The first global event where print meets multi-channel’.

IPEX claims the 2014 edition will be 60,000 sq/m, with over 33,000 sq/m of that space already confirmed.

However, the effect that the withdrawal of another big name—and one associated with a thriving sector of the print industry—will have is yet to be seen.
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