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Avery Dennison lands key recycling approval

Avery Dennison has revealed that its film portfolio has secured approval from plastic packaging recycling specialist RecyClass, in an endorsement being billed as a market-first.

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Avery Dennison says the accreditation will benefit label producers and brand owners across the home and personal care and food sectors

The approval recognises that Avery Dennison’s film portfolio complies with high density polyethylene (HDPE) recycling guidelines, meaning the products are fully recyclable.

RecyClass guidelines state for packaging to be deemed fully recyclable, the polyethylene (PE), machine direction oriented (MDO) or polypropylene (PP) label must be removable through a cold wash process that uses water heated to 40°C. 

Such labels can also be removed at a similar temperature during normal use, such as when a shampoo bottle is taken in the shower.

Avery Dennison's PE White, MDO White and PP Clear labels, which feature a permanent acrylic adhesive and remain in place during a cold wash, were approved by RecyClass after extensive independent testing. 

Currently, we are conducting further independent tests with the aim of having our complete portfolio approved

Rob Groen in 't Wout, marketing director for paper and films at Avery Dennison, comments: “Our film portfolio consists of clear and white PE, MDO and PP films made with pressure-sensitive emulsion acrylic adhesives.

“Having these aligned with RecyClass guidelines will make it easier for brands and label producers to boost recycling rates and ensure HDPE packaging gets a second life. 

“Currently, we are conducting further independent tests with the aim of having our complete portfolio approved.”

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