This includes using FSC certified and recycled paper, environmentally friendly water-based adhesives and recycling the material used on a billboard into items such as park benches and fence posts.

Los Angeles firm, Lamar Advertising Company, is the latest out-of-home (OOH) firm to switch to sustainable billboard production and use.

The company recently announced that it will partner with recycling-based lifestyle brand Rareform to convert billboard materials into other items in a bid to increase the recycling of used billboards from its OOH campaigns.

With recent statistics revealing that approximately 300,000 billboards produce thousands of pounds of vinyl waste each year in the US, the industry has called for greener OOH advertising solutions.

This is not the first move in Lamar Advertising Company’s environmental efforts, as it claims to have played a large part in the industry moving from poster paper to a recyclable polyethylene substrate on poster billboards.

The firm also says it was at the forefront of the adoption of energy and cost-efficient light-monitoring systems, as well as deploying energy-efficient LED lighting and solar panels.

Commenting on the partnership, Sean Reilley, chief executive officer of Lamar Advertising Company, says: “We have always been committed to sustainable business practices at Lamar and have incorporated eco-friendly practices into our day-to-day business.

“In linking up with Rareform, we are deepening that commitment by giving billboards a second life and ensuring that no billboard winds up in a landfill.”

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