Beacons light up UK screens
Ocean Outdoor formed a chain of virtual beacons as part of the Jubilee celebrations
Shining a spotlight on the industry
Thursday, 09 Jun 2022 16:05 GMT
The Queen started the Jubilee by activating a Commonwealth themed globe to trigger the lighting of beacons across the nation
To mark 70 years on the throne, more than 3,500 beacons were lit up around the world to commemorate Queen Elizabeth’s Platinum Jubilee.
Digital out-of-home (DOOH) and out-of-home (OOH) company Ocean Outdoor celebrated the Jubilee in a variety of ways, including a virtual beacon.
The Piccadilly Lights, the famous London OOH location owned by Landsec, has displayed a number of royal-related images on its screen over the past two years including highlights of the Jubilee Pageant, a celebration of Accession Day, and a message to observe the death of HRH Prince Philip.
Ocean Outdoor’s virtual beacon was shown on locations in Edinburgh, Manchester, and Southampton, connecting ten cities via Ocean’s city centre and roadside network.
Advertisements from the likes of John Lewis, McDonalds, and Innocent also ran on DOOH screens, in collaboration with companies such as Talon, and creative agency adam&eveDDB.
McDonalds ran adverts with the altered slogan “one’s lovin’ it” while Innocent offered a guide to the Jubilee, suggesting only triangle sandwiches are acceptable at celebrations, as squares “will not be tolerated”.
On the last night of the Jubilee weekend Ocean’s city screens displayed photographs from the People’s Platinum Pageant, which ran through the streets of London, include the Mall leading up to Buckingham Palace.
Photos included the Queen’s golden coach as well as community groups and respected celebrities as they made their way to the big finale at Buckingham Palace.
Ocean started a countdown to the Jubilee on May 27th and has carried highlights in the days following celebrations across its various screens.
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