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Digital sweet treat for Krispy Kreme

Iconic doughnut and coffeehouse chain Krispy Kreme has teamed up with AV integrator Amped Digital, Signagelive and Samsung to install a range of digital signage at locations across Australia and New Zealand.

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New digital signage was installed at sites in Australia and New Zealand

The partnership has seen digital signage capabilities enhanced at Krispy Kreme outlets, while digital dive-thrus have also been introduced at certain sites.

Krispy Kreme transitioned in-store menu screens from playback hardware and displays, and an older management software, to a new combination of Signagelive’s data-driven software and Samsung’s System On Chip displays.

Using a solution developed and implemented by Perth-based Amped Digital, more than 24 Krispy Kreme stores in the two countries now use an in-store set-up that involves a minimum of four screens tiled in a row, behind the order counter. 

Amped’s solution is also being used now for the drive-thru lanes at selected locations, such as flagship sites in Cannington, Western Australia and Penrith, New South Wales, both of which have installed with a three-display outdoor menu board unit, along with a single-screen ‘pre-sell’ promotional display in the lane approaching the order station. 

Amped Digital continues to grow our relationship with the Krispy Kreme team

Each of these positions use Samsung’s OHF daylight-readable, smart LCD displays, with pricing and promotions driven by Signagelive’s content management software.

“If the various elements of a digital signage network are described and tagged within Signagelive, a content targeting and scheduling job that would take hours on other platforms can be done in a matter of minutes,” says Jason Cremins, chief ecectuive of UK-based Signagelive. 

“It means minimal management time to run the network but provides maximum control over how things look and work.”

Dylan Holtzhausen, managing director of Amped Digital, adds: “Amped Digital continues to grow our relationship with the Krispy Kreme team, supporting day-to-day operations with new initiatives and store openings, with tremendous support from Signagelive.”

If you have an interesting story or a view on this news, then please e-mail news@signlink.co.uk

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