PPDS details AI digital signage innovation
PPDS has joined forces with Intel, Advantech and Navori Labs on a new initiative to deliver artificial intelligence-driven digital signage for the retail sector.
Friday, 01 Oct 2021 08:19 GMT
The PPDS Intelligent Signage Solution for Retail will allow uses to deliver bespoke, targeted content and marketing
The new PPDS Intelligent Signage Solution for Retail solutions will combine context-aware software and camera technologies to offer data-driven insights to high street retailers.
Compatible with PPDS’s Philips P-Line of digital signage range for indoor environments, and connected with the store’s choice of on-board ethernet or wi-fi, the solution harnesses Advantech’s integrated DS-200 SDM-L Smart Display Module computer platform, powered by Intel vPro technology that can be used to manage the unit remotely.
These are connected with the Aquaji smart AI-computer vision driven software platform for marketing analytics, with QL CMS software used to manage the display contents, both from Navori Labs.
Information collected via the new system can be used to deliver unique, bespoke, targeted content and marketing to help drive sales.
There has never been a more important time for retailers to attract customers back to the high street and to seize every sales opportunity”
Chris Colpaert, general manager at PPDS, comments: “There has never been a more important time for retailers to attract customers back to the high street and to seize every sales opportunity.
“Every store is different and every customer is different, so the marketing that works for one person may not for another. Take into account age and gender, and you’re almost certainly alienating a high percentage of the people entering a store.
‘With our advanced Philips digital signage and our industry-leading partnerships with Intel, Advantech and Navori Labs, we’re reducing the odds of failure and increasing sales opportunities for retailers, while making the experience for customers a smarter and more tailored one.”
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