Under the deal, the full range of AVer’s video conferencing (VC) and professional AV products will be available to Midwich channel partners in the UK and Ireland.

A phased rollout across additional geographical regions will take place over the coming months.

This agreement expands on the existing partnership in North America through Starin Marketing, which was acquired by Midwich Group in 2020.

“We are delighted to have signed a global distribution agreement with AVer, which is an exciting addition to the group’s leading UC&C solutions,” Midwich commercial director Stuart Mizon says.

“AVer’s Video Conferencing and Professional AV portfolio has a solution to suit any vertical and every environment.

“Their impressive “plug and play” set up across a simplified range makes for easy installation and painless management of devices for our channel partners.

“Many of their products come with an impressive five-year warranty, providing added peace of mind.”

Joe Smith, UK and Ireland channel manager for AVer, adds: “To be working with a global leader in Midwich is a fantastic opportunity for AVer, their route to market goes hand in hand with where we are as a company and for the continued growth we anticipate.”

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