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Digital showcase for children’s artwork

Ocean Outdoor has again linked up with the National Gallery on a new campaign to celebrate the creativity of the UK’s schoolchildren.

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Artwork will appear on 60 digital-out-of-home screens

Artwork created by primary schoolchildren will be displayed on Ocean Outdoor’s digital screens across the UK, helping to fill an artistic void left by the temporary closure of art galleries and museums due to Covid-19.

Images will be seen on more than 60 digital-out-of-home screens in six cities, including Aberdeen, Birmingham, Edinburgh, Glasgow, London and Manchester from March 1st.

The initiative forms part of the annual Take One Picture, which invites children to create artwork inspired by a piece of work inside the National Gallery.

This year’s focus painting is ‘Men of the Docks’ by American George Bellows, a piece that depicts a wintry river landscape in New York with a view over Lower Manhattan.

Once again, our partnership with the National Gallery celebrates Ocean’s Art of Outdoor proposition, this time through the creative work of schoolchildren.

“Art can provide inspiration and solace in these difficult times; while the Gallery doors are closed, we are hugely grateful for this generous gesture from Ocean Outdoor that is allowing us to bring the artworks of schoolchildren from the Take One Picture exhibition in London to the streets of the nation,” National Gallery director Gabriele Finaldi says.

Chris Standish, Ocean’s head of brand partnerships, adds: “Once again, our partnership with the National Gallery celebrates Ocean’s Art of Outdoor proposition, this time through the creative work of schoolchildren.

“As this latest period of lockdown begins to ease and the schools start to return, what better way to celebrate the creativity of young people than through the joy of outdoor spaces in their own neighbourhoods.”

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