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BrightSign supports community art initiative

Digital signage media players specialist BrightSign has linked up with MASARY Studios on a new project, focusing around an interactive art installation at the annual Canal Convergence festival in the US.

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Work was displayed at three locations around the local community in Scottsdale

The installation was a community-driven public art project that aimed to bring people together safely outdoors during the novel coronavirus (Covid-19) pandemic, using technology to create art in public spaces in Scottsdale, Arizona.

As part of this, MASARY Studios launched ‘Massively Distributed’, a site-specific web app and public art installation that enabled people to add their compilations to the installation.

Three sites throughout Old Town Scottsdale displayed a series of sound and video projections, with each site using a pair BrightSign HD media players, feeding video content to two 15,000-lumen EPSON projectors, to show the work.

“It’s amazing that MASARY was able to produce such a collaborative, community-driven art event in the middle of a pandemic,” BrightSign chief executive Jeff Hastings comments.

Reliability was key, which is why BrightSign’s players were the perfect fit for this project

“In a time when many are feeling disconnected and uninspired, this installation gave a tremendous boost to Scottsdale’s collective state of mind and stands as a great example of how technology can bring people together in very creative ways.”

Sam Okerstrom-Lang, principal at MASARY Studios, adds: “The pandemic forced us to create a distributed network that would function flawlessly in the public for days on end.

“Reliability was key, which is why BrightSign’s players were the perfect fit for this project.”

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