Entitled ‘Digital Signage Market: Global Trends, Market Share, Industry Size, Growth, Opportunities and Market Forecast’, the report looks at a number of factors across the sector and how these may impact market growth.

According to Orion Market Reports, increasing demand for digital signage in the public and commercial sectors will contribute significantly to the growth, with more environments opting for this technology over other media.

The report cites department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks and car dealerships as some of the environments where demand is rising.

Orion Market Reports also pointed to advances in technology delivery as well as increased infrastructure as other major drivers in the market, while a rising use of digital signage in a company’s employee-facing environment is also expected to contribute.

Digital signage has seen huge growth in recent years, as more marketers and brands turn to the medium as a way of reaching and engaging with customers.

One of the major trends in the market at present is interactivity, with many suppliers reporting an increase in demand from customers for signage that interacts with the consumer.

However, the novel coronavirus (Covid-19) pandemic is expected to impact on the types of interaction, with recent reports suggesting consumers would be more likely to interact with touchless screens rather than touchscreens.

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