The project focuses around a new mobile game developed for digital out of home (DOOH), leveraging the technical capabilities of Ocean’s large-format Eat Street screen at Westfield London.

Participants will be invited to scan a QR code and launch the game using their own devices, with their phone then becoming the controller for the game by connecting them directly to the screen.

The player operates of a litter collecting boat, with the aim of catching as much plastic as possible. Points are scored for each piece of plastic they collect, but if they miss, then the plastic accumulates until the point they cannot collect any more and the game ends.

At the end of the game, players are redirected via their phone to Plastic Soup’s My Little Plastic Footprint where they can download an app designed to help people reduce their daily plastic consumption.

Plastic Soup Foundation campaigner Laura Díaz Sánchez says: "The DOOH game is such an engaging and playful way to teach people about the plastic waste in our waterways and oceans, what we call plastic soup.

“The interactive creative has been designed and developed to engage people and deliver a serious message at the same time. We hope people will be inspired to download the app My Little Plastic Footprint and to start reducing their own plastic footprint."

Ocean Outdoor joint managing director Phil Hall adds: “AGCS’s idea delivers an important message in a really creative way which is why it was an Ocean digital creative competition winner.

“The fact that the game is unwinnable demonstrates the dire need to act now to stop the plastic tide, something we all need to get on board with.”

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