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Ace display celebrates Wimbledon

Digital out-of-home expert Ocean Outdoor recently ran a special initiative at the Piccadilly Lights site in London to help fill the void left by the cancellation of the Wimbledon tennis tournament this year.

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Wimbledon was cancelled this year for the first time since the Second World War

The Championships had been due to run in June and July, but was cancelled due to the novel coronavirus (Covid-19) pandemic.

In partnership with the All England Lawn Tennis Club (AELTC), Ocean Outdoor broadcast highlights from the greatest Wimbledon singles finals on the iconic Piccadilly Lights and screens in both Westfield London shopping centres.

Two 30-minute broadcasts were shown on the Piccadilly Lights on July 11 and 12, with the same content also shown on Ocean’s large-format screens in Westfield Square, Westfield London and the Four Dials, Westfield Stratford.

This summer is all about recreating the Wimbledon experience and reliving the greatest moments from past tournaments

Mick Desmond, commercial director of the AELTC, says: “It has been a privilege to see the appreciation for Wimbledon shown by our passionate fanbase despite the absence of this year’s Championships, and we are pleased to be able to bring Wimbledon to an even broader audience across the finals weekend through this collaboration with Ocean Outdoor.

Kevin Henry, head of content and sponsorship at Ocean Outdoor, adds: “This summer is all about recreating the Wimbledon experience and reliving the greatest moments from past tournaments.

“These special broadcasts form part of Ocean’s continued collaboration with The All England Lawn Tennis Club as their exclusive out of home partner.”  

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