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Ocean Outdoor seeks creativity with £1m contest

Digital-out-of-home media owner Ocean Outdoor has launched a new competition that pledges to give away £1m in prizes to help advertisers and agencies as the novel coronavirus (Covid-19) crisis eases.

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Ocean Outdoor’s new nationwide competition is free to enter

The Crucial Creative Competition invites brands and creative agencies to submit creative concepts that leverage the technical capabilities of Ocean’s digital-out-of-home portfolio to convey positive and helpful consumer messages in the UK.

Three winning entries will be displayed across Ocean’s premium screens from July, sharing advertising space worth between £250,000 and £500,000 each.

Ocean is now accepting applications, with entries to combine jpeg images with a written narrative. An independent panel of experts will judge the entries.

We’re looking to Britain’s brands to promote a sense of well-being, giving us the confidence boost we all need in a way that is timely and relevant to the current situation regards Covid-19

Richard Malton, chief marketing officer at Ocean, says: “Now, more than ever, Ocean is inviting Britain’s brightest creative minds and brands to keep us safe and well by educating our citizens how to adapt to the new normal through relevant, positive messages or by simply making us smile.

“We’re looking to Britain’s brands to promote a sense of well-being, giving us the confidence boost we all need in a way that is timely and relevant to the current situation regards Covid-19.

“The judges will be assessing the relevance of ideas, the strength of the creative and its context in relation to Ocean screens, their communities and audiences.”   

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