Ocean will deploy mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces triggered by natural hand interactions.

The haptics also provide immersive sensations on a participant’s palm, which are customised and synced to the interactive on-screen experience, including electric forcefields, fizzy bubbles or a virtual button consumers can feel on their palm.

The virtual technology does not require any wearables and will be integrated into Ocean screens in key experiential spaces, deployed on a campaign-by-campaign basis.

Catherine Morgan, director of Ocean Labs at Ocean Outdoor, comments: “The introduction of touch-less screen technology across our portfolio is timely.  People are understandably cautious about using any kind of touchscreen technology in public places.

“Haptics is an ideal solution. It is hygienic, safe and will add a whole new dimension to Ocean’s experiential offer and immersive brand experiences.

“Post the coronavirus lockdown, consumers will be craving positive connections, so brands who create the all-important wow factor will get greater cut through to emotionally resonate with audiences during this highly charged time, providing the potential to exponentially grow market share.”

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