The digital duo have combined forces, making it possible for any DOOH and digital signage networks running Signagelive and Quividi to test, manage, optimise and deliver data-driven marketing content to help convert audiences.

Marketeers will be able to unlock useful insights about their audiences through analytics that provide essential details about user actions.

With the new technology, the number of viewers can be recorded and broken down by age, gender, mood, attention time and facial attributes such as whether the viewer has a beard or glasses. This data is accessible in VidiCenter, Quividi’s data platform which has built-in analytics dashboards and charts.

The company has included HTML5 campaigns which means the software will instantly react to the audience watching the screen so viewers will receive a responsive experience.

Ke-Quang Nguyen-Phuc, chief executive officer of Quividi says: “As our customers look to scale their Signagelive digital signage networks it is imperative they understand the effectiveness of their content and the impact on their viewers. Our integration with Quividi removes the guesswork by providing our customers with real-time analysis of media playback and audience impact delivering immediate and actionable insights.”

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