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A “swear box” for the oceans

A “swear box” for the oceans has been rolled on screens across the UK as part of an initiative to remind people to use reusable plastic methods.

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The adverts can be found across Ocean screens in major UK cities

The national campaign encourages the public to ‘donate their guilt’ when they forget to bring one of the ‘three biggest offenders’: a reusable shopping bag, coffee cup or drinking bottle, out with them.

Ocean Outdoor’s charity partner, the Marine Conservation Society (MCS), came up with the idea as a way to encourage people to continue protecting the seas and oceans.

The adverts feature images of the three ‘offenders’ along with a phone number to donate £3 to the charity to allow it to continue its work protecting oceans as well as its annual citizen science survey, the ‘Great British Beach Clean’.

Created by BBH, the campaign appears across Ocean screens in Westfield London, the Bullring Birmingham and in Manchester and Edinburgh.

What better way to get us all to remember the cost to the environment of unnecessary plastic, than by making us think through our purses and wallets

“We have been happy to give our time to help MCS with this campaign,” says Jon Peppiatt, chairman of BBH. “It’s such an important issue that I believe we all care about, but we need to do more, hopefully this work will change some behaviours and make a difference.”

Commenting on the idea, Mike Crossley, MCS director of fundraising and marketing, says: “This is our swear box for the oceans. We want to help change people’s habits. We think that asking people for a small donation when they’re feeling guilty will help them remember the next time they leave home.

“We want people to ditch single-use plastic so that it doesn’t end up littering our beaches and polluting our waterways. What better way to get us all to remember the cost to the environment of unnecessary plastic, than by making us think through our purses and wallets.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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