This summer has been filled with team spirit across various sporting events such as Wimbledon and the Cricket World Cup. Team GB is joining in with the sporting celebrations as it gears up for its own sporting event.

Ocean Outdoor digital screens are being used to host the “Only One Year To Go” campaign which is being rolled out across 20 digital roadside and city centre screens in nine cities.

The campaign is the latest in Team GB’s exclusive out-of-home content partnership with Ocean Outdoor which offers sponsors and brands an advertising environment to celebrate important events in the run-up to the summer event next year.

As well as hosting the countdown campaign, Ocean will play a large part in bringing the results of the Olympics to the public during the event through its digital-out-of-home screens.

Kevin Henry, Ocean head of content, comments: “Following a brilliant few weeks for Britain’s sportswomen and men, the baton is passed to Team GB which begins the countdown to Tokyo 2020 to inspire support and momentum.

“It’s superbly timed to build on the spirit of unity and national pride created by our footballers, cricketers and motor-racing champion Lewis Hamilton. Using our portfolio of large-format screens as content rich broadcast channel will prime all the other marketing activity Team GB has planned across its social channels.

“It is also a wonderful advert for sport, making it accessible, inclusive and hopefully helping to inspire a new generation of competitors and more active people.”

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