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Ocean Outdoor extends global reach

Advertisers can now choose from a selection of premium outdoor screens in China and 12 other cities across the world, due to a new partnership between Ocean Outdoor and Phoenix Metropolis Media.

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The partnership will see Ocean Outdoor extend its global alliance of OOH firms

The partnership will see Ocean sell international brand campaigns across the Phoenix Metropolis Media portfolio as well as allowing clients of Phoenix Metropolis Media to access the Ocean Alliance network in cities outside of China.

As out-of-home (OOH) is the third biggest media channel after TV and the internet in China, the alliance further strengthens Ocean Outdoor’s network with Phoenix Metropolis Media’s portfolio covering the entire country.

“This deal allows global brands to extend their presence by leveraging some of the best and most desirable screens in digital OOH,” says Nick Shar, Ocean Outdoor’s international sales director.

Against a background of globalisation, Chinese brands want to break the limitation of global barriers and promote the idea of “made in China” to the whole world

“Our partnership with Phoenix Metropolis Media extends Ocean’s Alliance footprint across China specifically in Beijing and Shanghai, giving advertisers a one-stop shop to prime their global media campaigns in the world’s fastest growing consumer market.”

Zhiyong Liang, marketing department manager of Phoenix Metropolis Media adds: “Against a background of globalisation, Chinese brands want to break the limitation of global barriers and promote the idea of “made in China” to the whole world.

“We regard this alliance as a good example, providing a convenient, accessible channel for Chinese brands. We believe co-operation will create a triple-win situation for both companies and advertisers from all over the world.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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