Nestlé experiments with OOH campaign
To celebrate the launch of its new chocolate product Aero Bliss, Nestlé launched an experimental out-of-home campaign.
Monday, 17 Jun 2019 12:23 GMT
The interactive campaign promoted Aero’s new range of chocolates
Taking place between June 15th and 16th in Westfield London, the campaign promoted the “indulgent pleasure of chocolate” by calling on five participants at a time to unlock the new product.
Created by JWT and planned through Zenith and Porterscope, the campaigned aimed to create memorable moments by engaging the public in an interactive activity which gave them the opportunity to try the new chocolates.
When a passer-by stepped on one of five pressure pads in the floor, a chocolate wrapper twisted into a replica gramophone on the screen.
A countdown was activated as more people stepped on the pads and once all five pads were activated, bubbles were released and music began playing.
Our idea is simple. To create and capture sharing moments of joy by celebrating the magic of bubbly Aero moments”
The lid of the dispenser then opened, and participants were able to try a selection of individually wrapped chocolates in the new range.
Ocean Outdoor installed pressurised flooring and an automated dispenser unit in the shape of an Aero Bliss box to bring the ‘Eat Street’ screen to life.
Amy Kendall, assistant brand manager of AERO by Nestlé says: “Our idea is simple. To create and capture sharing moments of joy by celebrating the magic of bubbly Aero moments.”
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