Digital out-of-home advertising booms
A boom in digital out-of-home (DOOH) advertising business has led to the sale of the 3000th digital screen for OOH media company Amscreen.
Tuesday, 16 Apr 2019 10:11 GMT
Amcreen ships 3000th digital screen to Clear Channel
The firm has shipped the 3000 digital screens to international OOH company Clear Channel from its UK headquarters in Bolton, Lancashire.
Amscreen describes itself as a “key driver of the consistent growth demonstrated by the digital out-of-home sector,” which is now valued at over £500m in the UK.
Amscreen and Clear Channel embarked on a strategic partnership to enable the creation of smarter, connected displays. Together, the firms are also able to offer a range of new services to the high-street consumer such as real-time location specific services and messaging.
“We are thrilled to announce our 3000th screen has just been shipped,” says Simon Sugar, chief executive officer of Amscreen. “It’s clear from these numbers that digital out-of-home is growing from strength to strength, and we’re incredibly proud to be the technology platform that is connecting consumer with more relevant content.
Amscreen is a vital partner in enabling us to realise our ambitious digital out-of-home expansion plans, across the globe”
“Ultimately, our objective is to help brands and businesses obtain better out-of-home engagements with their audiences through greater flexibility, reliability and measurement of message delivery – this in turn is creating more valued and relevant interactions for consumers on the streets of Europe.”
The milestone comes at a time of continued growth for the DOOH sector, with a report from WARC finding that the market is set to grow 10.1% annually between 2018 and 2021.
William Eccleshare, chairman & chief executive officer of Clear Channel adds: “Amscreen is a vital partner in enabling us to realise our ambitious digital out-of-home expansion plans, across the globe.
“Simon and the team’s ability to deliver high quality, reliable products at the scale and pace we need, is unsurpassed. We have thousands of Amscreen units in streets and towns across our markets, giving advertisers all of the rich benefits of DOOH to reach and engage these audiences.”
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