DOOH brings art to the masses
In a new partnership with Clear Channel, artist-in-residence Martin Firrell’s latest work is coming to a digital screen near you.
Tuesday, 22 Jan 2019 12:42 GMT
Firrell’s public artworks displayed on digital screens
In a bid to demonstrate how digital out-of-home (DOOH) screens can contribute to public discourse and drive progressiveness, new public artworks from the French artist will feature on Clear Channel’s digital network across the country.
Exploring themes of power and gender, the project features perspectives from both men and women on the understanding and experience of men and women in power.
Martin Firrell comments: “I believe men and woman regard power differently and I want to ‘open up the layers of that difference’ in front of the public. My residency with Clear Channel makes that possible. If you can create debate, eventually change will follow.”
The series of 12 digital billboards combine imagery of men and women with quotes from some influential participants. Alex Mahon, CEO of Channel 4, is quoted on one piece, saying: “THE SIMPLE IDEA THAT OPPORTUNITY IS AVAILABLE TO ALL WOMEN IS A LIE.”
I believe men and woman regard power differently and I want to ‘open up the layers of that difference’ in front of the public”
Mahon’s quotes join others from Inga Beale, who was the first woman to hold the position of CEO at Lloyd’s of London in its 328-year history; Liv Garfield, CEO of Severn Trent and the youngest woman to head a FTSE 100 company; Annie Rickard, former global president of Posterscope and current director of the Women’s Equality Party; and Clare Short, former secretary of state for international development.
Clear Channel CEO, Justin Cochrane, says: “Clear Channel’s national digital network of screens is uniquely positioned as the perfect “art gallery” to broadcast Martin’s thought-provoking work.
“We’re proud to be supporting this project that opens up public conversation on progressiveness and promotes fairness – one of Clear Channel’s core values.”
Firrell is renowned for his public artwork and aims to promote positive social change. With his work often summarised as ‘art as debate’, his partnership with Clear Channel marks the first part of a mass public art project looking at women’s equality and masculinity, alternative forms of economic and social organisation, black power and solidarity between people from different backgrounds and ethnicities.
The series will be on display across the UK from January 21st until March 8th, 2019.
