The technology was deployed to highlight the technology giants’ innovations, with features such as a 3D robotic walls blowing away visitors at Etisalat’s booth.

The display enabled the companies to add a completely new dimension to the content on display.
Etisalat arranged its booth around the theme ‘driving the digital future to empower societies.’ Its display showcased its efforts towards in the development of autonomous transportation and connected car technologies in the United

Arab Emirates, which form an integral part of Dubai’s Autonomous Transportation Strategy.

To demonstrate the ‘future of mobility’, four moving LED walls featuring 1,464 Absen D3V modules were installed around the booth centre: one 11m x 2.5m master screen at the head of the stand, two 6m x 5m screens on the sides, and one 2m x 2m screen at the back. Each module on the screen moves independently creating a multi-sensory 3D video experience.

By mixing kinetic LED screens with 3D robotics and the combination of audio visual and artificial intelligence, a high-impact visual performance that matched the showcase theme was created.

Jet Liu, Absen sales manager involved in the visual design for the Etisalat booth, comments: “GITEX is the largest and most renowned regional expo in the Middle East and we know it matters a lot for our partner and Etisalat.

“We have been in cooperation with each other for years and we are proud to have their trust. After they shared with us their ideas at the end of last year, we started working towards an ideal custom LED solution. Meanwhile, we supported them with an Absen D3V demo so that they can test how the robots from different manufacturers work with our LED modules.”

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