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Signage firm partners to aid UK auto industry

The Manchester branch of Fastsigns has partnered with a national tyre wholesaler to share its visual communication expertise with the automotive industry.

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Fastsigns is working with auto companies to realise the potential of LCD screens

The signage and graphics specialist was approached by Micheldever Tyres on behalf of its client AA Silencers, a MOT service and repair centre. Fastsigns installed three remotely operated 49-inch LCD screens at the firm’s facility in Cheadle.

As a result of the project, Micheldever Tyres partnered with Fastsigns to develop its digital signage in 30 of its facilities across the UK, as well as offering help to pioneer industry road shows which offer training and marketing advice to tyre dealerships.

Richard Wedgwood, managing director of Fastsigns Manchester, says: “It was a pleasure to work with AA Silencers on its digital signage project; providing the business with the visual tools it needed to stand out to existing and future customers. The resulting LCD screens look incredible and can easily be spotted from the nearby road, helping attract even more customers and steer the business to further success.”

The resulting LCD screens look incredible and can easily be spotted from the nearby road, helping attract even more customers and steer the business to further success

“As a by-product of this project, it’s been a privilege to establish a partnership with Micheldever Tyres, creating a platform, via the roadshows, to share our expertise with other businesses in the motor sector. With the developments in digital signage technologies, we believe it’s important to share our knowledge with other businesses and showcase the capabilities of digital signage in context, helping potential customers in the automotive trade make well informed decisions about the best signage solutions.”

Jason Burgess, general wholesale manager at Micheldever Tyres adds: “As well as ensuring our clients are supplied with the best automotive products, we offer a range of commercial consultancy services including guidance on marketing and branding geared towards helping motor businesses succeed in what is a notoriously competitive market.

“When AA Silencers came to us, owner Simon Grocott, was interested in exploring the benefits that LCD screens could bring, aware of how eye catching they are on the road. It is here our relationship with Fastsigns Manchester was born.

“From initial consultation to final installation, the team were great communicators who ensured the project went smoothly from brief through to final delivery. It’s their impressive ability to go above and beyond that made them the perfect addition to our team as we tour the UK with our branding workshops.”

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