The company, which specialises in the design, distribution and reselling of value-added flat panel display solutions, offers ‘Get Digital Signage Right’, a seven-step guide to ensure you are using digital signage to its fullest.

First, it is vital to ‘Know your audience’ in order to establish what you are trying to communicate to them how can you communicate this effectively, as CDS says: “If you don’t know your audience how can you target the content and messages?”

Next, ‘Ensure correct positioning and placement’ so that you gain the maximum amount of interest in your displays. At the same time, remember ‘Brightness is important, but so is contrast’, so you should ensure that these two balance out in the display.

Similarly, ‘Image quality is critical’, as CDS explains: “Even if you have the right position, the contrast correct and the mix of colours optimised the quality of the images you are using is also a must otherwise the first impressions will be very poor if poor quality images are being used”.

Next, remember, ‘Don’t confuse your audience or stakeholders’. A cluttered, busy and messy screen will mean your message gets lost and people will not take notice or remember the message.

At the same time, ‘Customise content to your audience and make it move’. CDS says: “Ensure your content is customised and tailored to your audiences needs or challenges and requirements otherwise it will not matter how good your content looks.”

Finally, ‘Ensure a call to action’, so that once you have a consumer, you need to keep them and get them to take some kind of action after seeing the advert.

CDS concludes: “Get their attention, get your message across, and get them to take action. Job done!”

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