Digital gets revenue boost
In order to provide new revenue opportunities for digital out-of-home networks, Campsite has integrated with Signagelive. Now Signagelive’s clients can connect to buyers through their access to Campsite’s supply-side platform (SSP).
Thursday, 03 May 2018 14:25 GMT
IDS Canada offers screens through the Signagelive platform to the Campsite programmatic buyers of digital out-of-home
It is the first full integration of a large-scale CMS with an established buying platform specialising in digital out-of-home media available in Canada.
Jason Cremins, chief executive officer of Signagelive, says: “Utilising our open API-first digital signage platform, Campsite has created a seamless integration with Signagelive that enables our network owners to incorporate advertising within their digital signage content.
Campsite has created a seamless integration with Signagelive that enables our network owners to incorporate advertising within their digital signage content”
“Campsite provides our customers with the option to generate income from their digital signage estate without the requirement to build-out their own media sales team. We have been impressed with the commitment of Campsite to build support for Signagelive with their platform and look forward to working together.
“Signagelive is in use across a wide range of sectors where network owners could look to generate revenue from the integration with Campsite. This includes healthcare (doctors, dentists, pharmacies, hospitals), retail, and stadia.”
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