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Digital signage has “become so much more"

The demand for more interactive signage has inspired one company to create an experience for customers that is different to any other. The firm explained that digital signage has grown so much, new ways of appealing to customers also needs to move forward.

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There are seven players in the Series 3 range, which offers customers a better experience

Project Audio Visual debuted the new Brightsign Series 3 range on its stand at RBTE (Retail Business Technology Expo) back in April, and the range of seven players are designed to improve customer experience.

Steve Hudson, managing director of Project Audio Visual, comments: “Brightsign’s Series 3 players were developed with the digital experience in mind. Digital signage has become so much more than just graphics or video on a screen. Consumers expect an interactive and meaningful experience, and Brightsign technology makes it possible.

Brightsign’s Series 3 players were developed with the digital experience in mind. Digital signage has become so much more than just graphics or video on a screen

“The major trends that I’m seeing in the market today are HTML5, interactivity and mobile engagement, and the new Brightsign Series 3 players offer major advances in all three of these areas and more. The new range directly addresses the demands of digital signage integrators right now.

“Bright Sign has made advances with Brightauthor and the Brightsign Network as well. In terms of functionality, value, performance, performance and stability, Brightsign is still the benchmark against which all other digital signage solutions are measured.” 

The sleek design of the players enables them to be placed anywhere, and HEVC playback and an interface for a Wi-Fi antenna allow the players to be more interactive, meaning that the players are in line with the industry trends. 



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