Christie transforms Barbican entrance
Providing a clear and bright identity for its main entrance, a Christie Direct View LED has been installed above the Barbican’s Silk Street entrance.
Wednesday, 28 Jun 2017 12:23 GMT
Christie installed new signage for the Barbican, a multi-arts and conference venue in London
The strip of 28 tiles, in a 14 x 2 letter-box strip, needed to be seen from the outside but remain fixed inside behind several glass panels above the glass doors to the long entrance.
Sir Nicholas Kenyon, managing director of the Barbican, comments: “We’re thrilled with the new addition to our Silk Street entrance. Christie’s screens create a bright, dynamic welcome for our audiences and we look forward to creating imaginative, vibrant content to greet and inform our visitors.”
Direct LED technology was pretty much the only practical solution to cope with the high ambient daylight and long runtimes”
Measuring nearly seven metres across, the signage can be seen from a distance as you turn into Silk Street. The signage will have tailored images and messages created in-house by the Barbican’s marketing department.
James Belso, senior sales manager of Christie, adds: “The Barbican is an absolutely iconic venue and also a listed building. However, the team wanted to give the Silk Street entrance much more identity to guide visitors and grab people’s attention.
“Direct LED technology was pretty much the only practical solution to cope with the high ambient daylight and long runtimes. The install provided some challenges—for example as a listed building, no major changes could be made to the building without the necessary planning permission, which the Barbican were granted by the City of London.”
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