Under the agreement, OOH automated trading platform Bitposter will work with JCDecaux to provide buyers with an additional front-end interface through which the media owner is able to deliver automation at scale.

JCDecaux currently delivers more than half the digital impressions in the UK OOH market and is hoping to hit its ambitious goal of doubling its digital audience to one billion viewed impressions per week by the end of the year.

Philip Thomas, co-chief executive of JCDecaux, says: “Through this partnership we will combine the expertise of two market leaders. Using JCDecaux’s Smart Brics data management platform, and the front-end buyer interface of Bitposter, this partnership will give buyers an additional channel to JCDecaux’s inventory via an automated process—as media moves away from frame-based buying to audience-based trading.”

Aidan Neill, chief executive officer of Bitposter, says: “We’re really excited by the opportunity offered through our partnership with JCDecaux and believe that by working together we can be successful in driving this next evolution within the OOH media industry.”

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