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Seloy claims world first

A rising star in the digital signage and out-of-home advertising market, Seloy Live, has unveiled what it claims is the world’s first ever ‘see-through, touchscreen storefront’.

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The Kalevala Jewellery store in Helsinki is currently the only storefront to utilise a genuine interactive touchscreen window

The new technology is called Sense, and this specific application was developed in partnership with Kalevala Innovation Lab for its flagship jewellery store in Helsinki.

The installation allows shoppers to create a 3D snowflake and share it via social media, with the applications developed by Helsinki-based digital agency Great Apes.

It’s fantastic to see our Sense glass technology being used for the first time for retail purposes


“We’re so excited about this installation,” says Seloy Live sales director Anne Lindgren.

She adds: “It’s fantastic to see our Sense glass technology being used for the first time for retail purposes, and we can’t wait to announce our next installation.

Terja Koskenoja, production director and head of innovation at Kalevala Koru, also comments: “Seloy Live’s ‘Supercharged’ glass is unique and it’s exciting to have the first window with embedded-touch interactive technology on the front of our flagship store, this allows customers to interact whilst still being able to see through to the retail environment within.”



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