Clear Channel UK will supply large-format and six-sheet sized digital screens, as well as interactive digital screens across centres including Meadowhall, Sheffield; Ealing Broadway, W5; Drake Circus, Plymouth; St Stephen’s, Hull; Glasgow Fort; Fort Kinnaird, Edinburgh; New Mersey, Speke, and Teesside, Stockton.

This will enable customers to engage with the brand better and allow occupiers to understand their customers better through advertising and product placement.

“We’re delighted to be working with British Land on the digital transformation of advertising across its nationwide retail portfolio,” says Chris Pelekanou, commercial director for Clear Channel UK.

He continues: “Building on our long-standing partnership in Meadowhall and Drake Circus, the introduction of digital screens will provide flexible, dynamic advertising for brands, and unforgettable media experiences.”

David Isom, commercialisation manager for British Land, adds: “The partnership with Clear Channel UK is part of our continued drive to enhance the use of technology across our centres and enliven the consumer experience in response to the changing way people live their lives.

“The mix of large-format and interactive screens will offer brands the opportunity to better engage with our audience. We look forward to furthering our relationship with Clear Channel and are continuing to explore other opportunities across our £20 billion portfolio.”

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