JCDecaux edges out Clear Channel in Telford
It all began with a bus shelter complete with adverts back in 1964 in France when Jean-Claude Decaux founded JCDecaux, the world’s largest outdoor advertising company. And now it has taken on two new sites in England with the shopping centres in Kingston upon Thames and Telford.
Wednesday, 25 May 2016 10:38 GMT
The Bentall Centre in Kingston will feature eight new digital six-sheets advertising units
The Bentall Centre in Kingston will now have eight new digital six-sheets installed while in Telford Shopping Centre the public will be able to see 24 new digital six-sheets in the mall, featuring adverts for stores such as House of Fraser and Debenhams.
JCDecaux have edged out Clear Channel from Telford’s mall which is seeing an injection of £200m into an expansion programme that will see the centre become one of the largest shopping hot spots in the country.
Malls are an important part of our digital transformation, attracting
over 7 million consumers in the UK every week according to Route”
The firm are particularly pleased to have landed the Bentall Centre as Kingston (as it is usually referred to) is a well healed town on the edge of London. It features The Apple Store and Bentalls Department store, part of the Fenwick Group, while the riverside suburb is one of the marketing IT giant CACI’s top 20 UK retail destinations.
Spencer Berwin of JCDecaux comments: “Malls are an important part of our digital transformation, attracting over 7 million consumers in the UK every week according to Route. Securing these premium malls strengthens our portfolio, which will now cover 25 of the top 40 malls in the UK as ranked by TWR. For clients looking to target affluent shoppers, these new locations are a must.”
JCdecaux are pushing the boundaries of the technology it uses and its market share
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