Digital Signage Expo breaks all-time record
They came in their thousands to the Las Vegas Convention Centre to witness the very latest in cutting edge digital signage, AV, and systems integration technology—making this the best performing Digital Signage Expo (DSE) in its history. And since the show closed its doors, organisers have been riding the wave of success by revealing the next event will see even more investment in special content.
Thursday, 28 Apr 2016 10:02 GMT
“We worked extremely hard to bring notable brands to the show floor,” says Andrea Varrone, DSE’s show director
The conference and trade show, which ran March 15-18, surpassed last year’s attendance record with more than 4,100 attendees from 69 countries worldwide, also setting a new record. But the important news is that 45 percent of that verified attendance was end users, an increase of 7 percent in DSE’s primary target audience compared to 2015. Indeed, just a snap shot of high-profile visitors included Amazon.com, Anheuser-Busch, Capital One, Chevron, Facebook, Honda, JPMorganChase, Kimberly Clark, McDonald’s, Nike, Porsche, Quick Trip, Syracuse University, The Walt Disney Company, and The U.S. Air Force Academy.
We worked extremely hard to bring notable brands to the show floor by
expanding the breadth and depth of our digital marketing program,
increasing the event’s social media reach and leveraging the talents of
our attendee relationship team”
“The big takeaway from DSE 2016 was that attendees were highly qualified,” says Andrea Varrone, DSE’s show director, who adds: “We worked extremely hard to bring notable brands to the show floor by expanding the breadth and depth of our digital marketing program, increasing the event’s social media reach and leveraging the talents of our attendee relationship team. The investment paid off. DSE continues to be the only venue for connecting with end users who are knowledgeable about our industry and ready to make purchasing decisions.”
Indeed, the exhibit hall also set a new record of over 84,000 net square feet (7,800sq m). Of the over 200 exhibitors, 45 were exhibiting for the first time. The next DSE will take place from March 28th to 31st 2017at the Las Vegas Convention Centre.
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