Signage gets fashionable
With London Fashion Week in full swing, digital billboard specialist Ocean Outdoor is playing a part in making sure the catwalk shows reach further than just celebrities and fashion insiders.
Wednesday, 24 Feb 2016 12:43 GMT
London Fashion Week will be broadcast on more than 60 Ocean Outdoor screens across the country
Shows will be screened to more than 35 million people across the country on more than 60 outdoor screens, and it will be the first time it has been broadcast in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, and Newcastle.
Chief executive officer of Ocean Tim Bleakley says: “Our partnership with the British Fashion Council builds on previous London Fashion Week innovations which allowed us to present the UK's first shoppable billboard in association with Twitter and Topshop and broadcast the AW15 Hunter Original London Fashion Week show across The Grid.
This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio”
“This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio.”
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