Lonely Planet embraces DOOH
From Akureyri in Iceland to Porto in Portugal, Lonely Planet has collaborated with JCDecaux in a highly-creative digital-out-of-home campaign to bring the public its top ten places to visit in Europe, presented on screens at St Pancras International station.
Tuesday, 28 Jul 2015 11:49 GMT
Lonely Planet has joined forces with JCDecaux in a travel inspired project at St Pancras International station
“Every month, JCDecaux’s digital channel brings something new for our audiences when they are out of home and this July it’s all about travel, thanks to Lonely Planet’s editorial content – drawn from their Best in Europe list,” says Russell Gower, creative director of JCDecaux.
Our screens reach 50 percent of the UK population and with summer finally here, we are delighted to be bringing travel inspiration to people when they are out of home”
He adds: “Our screens reach 50 percent of the UK population and with summer finally here, we are delighted to be bringing travel inspiration to people when they are out of home.”
Lonely Planet’s editorial director, Tom Hall, adds: “The destinations have been chosen by our team of European experts. Some may be surprising, some are definitely under the radar, but all of them are great places to visit right now.”
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