The alliance will see Amscreen’s Solutions division exclusively provide daylight-visible digital signage screens to Clear Channel to use in its Adshel Live units at bus stops and various other outdoor locations. The screens themselves, say the companies, will be manufactured in a specially designed 20,000sq ft factory site in Bolton, Greater Manchester, bringing many jobs to the area.

Amscreen chief executive office, Simon Sugar, comments: "We are thrilled to announce the partnership with Clear Channel UK and with our combined knowledge of the sector, we have developed our solution from the ground up to deliver a more efficient product in all areas.

Sugar continues: “The deal with Clear Channel will also see us manufacturing and assembling technology here on UK soil, bringing jobs to the industry at a time when many corporations are choosing to move abroad. We are proud to be investing significantly in the UK and are certain our partners will benefit greatly from the support, skills and technological advances that we bring."

Will Ramage, business development director at Clear Channel UK adds: "Partnering with Amscreen is the perfect opportunity for Clear Channel to innovate technologically. Their screens and services provide us with an economical solution that we can roll out as Adshel Live across our outdoor network.

“We are certain that our partnership will provide the acceleration in outdoor screen adoption that the market has long been waiting for."