Signs that can think and analyse shoppers
Retail design agency Sheridan&Co is bringing shoplifting into stores, but with a difference. The firm has launched a product known as ‘Shop Lift’, which utilises a new application for radio frequency identification (RFID) technology, designed to create a greater level of interactivity for shoppers.
Thursday, 12 Jun 2014 08:53 GMT
Shop Lift delivers information to consumers and sales staff, while also providing brands and retailers with real-time analytics
The new technology uses radio frequency
identification to interact with products
As Michael Sheridan, founder and chairman of Sheridan&Co, explains, Shop Lift has been several years in the making: “This is a project that we actually started working on in 2005. We identified that RFID technology had great potential for retail but was being woefully underused.
On the whole, consumers have become more savvy and want the best retail shopping experience, whether that be online or in a bricks and mortar store”
“On the whole, consumers have become more savvy and want the best retail shopping experience, whether that be online or in a bricks and mortar store. With Shop Lift, we’re able to offer an enhanced experience through recognition, response and education, and the analytics it provides are also invaluable.”
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