PPDS restructures European business
PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TVs, has created two new regional business clusters in Europe.
Wednesday, 11 May 2022 08:27 GMT
César Sanz, sales director for Iberia, will now also cover France and North Africa
The new structure focuses on existing and burgeoning markets across the Mediterranean and Central and Eastern European (CEE) regions, with PPDS saying that it is keen to harness the talents and experience of existing staff.
César Sanz, sales director for Iberia, will extend his geographic responsibilities to cover France and North Africa, on top of his existing region of Spain, Portugal, Andorra and Gibraltar.
Franck Dufrêne has been appointed as business director for hospitality for France, with the aim of strengthening its position in the country.
In addition, Milan Krejzlik, sales manager for CEE, will expand his current responsibilities to become sales director CEE to oversee sales across the cluster.
We see some tremendous opportunities for growth in Europe”
Franck Racapé, vice president of EMEA at PPDS, comments: “We see some tremendous opportunities for growth in Europe, and with today’s announcement we’re providing our greatest assets – our people – with the support, the structure and the tools to maximise their own strengths and abilities, helping them and the business to flourish.”
“PPDS has a proud record of continuing to invest in and expand its talented global team. This is a strategy that will continue in 2022, with this clustering only serving to strengthen the positions of our current workforce.
“Together, we can continue to elevate PPDS and our Philips professional display sales.”
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