The company, which is part of the Midwich Group, is described as one of the largest trade suppliers in its sector and supplies resellers and integrators in the UK, ROI, and Europe.

Roland’s Professional A/V division provides solutions for video and audio professionals as well as working to improve workflow and maximise creative possibilities.

Allan Leonhardsen, managing director of Holdan, says: “We are extremely proud to represent such a prestigious brand. Roland’s portfolio is perfectly positioned to meet users’ needs, especially now that adapting to new challenges has become an everyday task.

“Roland understands users’ needs in real-world conditions, and we know that users of traditional video products, who have adapted their presentations to new platforms such as Zoom and Microsoft Teams will find their product offering very compelling.”

The announcement comes after the launch of Roland’s portable hybrid switcher, the V-160HD. The switcher is said to deliver the “pro essentials” needed for both in-person and online streaming components of a live event, and also can tailor the content for both audiences simultaneously.

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